Services
I work with hospitality operators, PR agencies, media brands and creative businesses across Sydney and Australia. Whether you need editorial strategy, press materials or specialist industry consultancy, I bring 14 years of media experience to every engagement—including eight years as managing editor of Hospitality magazine, Australia’s leading foodservice trade title.
If you’re looking for a hospitality media specialist who understands both the industry and the media landscape, let’s talk.
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I offer specialist consultancy services for hospitality operators, PR and communications businesses and media brands. With deep knowledge of the Australian restaurant and foodservice industry, I provide an independent editorial perspective on the decisions that matter—from venue concept to content strategy.
One-on-one industry consultations for operators, PR agencies and media brands
Pre-opening consultancy—sense checking your concept before launch
Food and beverage program feedback and direction
Menu development input—structure, pricing and dish selection
Venue concept and positioning advice
Design and atmosphere advisory
Front of house and service experience review
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From long-form features to brand copywriting, I produce content that is clear, considered and worth reading. I have written for and edited some of Australia's leading hospitality and lifestyle publications, and I bring that editorial standard to every project.
Short- and long-form feature writing
Brand copywriting
Ghostwriting
Newsletter and editorial program development
Content ideation and strategy
Subediting and proofreading
MC and event hosting
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With over 14 years on the other side of the press release, I know what gets a journalist’s attention. I help brands develop press strategies and materials that cut through and get results.
Press releases
Brand positioning
Key personnel biographies
Story angle development
Photography management, shoot direction and image selection
Website copy including blogs and about us pages
Video series ideation and direction
Social media account management
Media training for operators
Work with me
Based in Sydney and available for projects across Australia.
To discuss your requirements, email annabelle@annabellecloros.com.au