Services

I work with hospitality operators and businesses across Sydney and Australia. Whether you need editorial strategy, public relations support or specialist industry consultancy, I bring 14 years of media experience to every engagement—including eight years as managing editor of Hospitality magazine, Australia’s leading foodservice trade title.

If you’re looking for a hospitality media specialist who understands both the industry and the media landscape, let’s talk.

  • With over 14 years on the other side of the press release, I know what gets a journalist’s attention. I help brands develop press strategies and materials that cut through and get results.

    • Press releases

    • Brand positioning

    • Key personnel biographies

    • Story angle development

    • Photography management, shoot direction and image selection

    • Website copy including blogs and about us pages

    • Video series ideation and direction

    • Social media account management

    • Media training for operators

  • I offer specialist consultancy services for hospitality operators, PR and communications businesses and media brands. With deep knowledge of the Australian restaurant and foodservice industry, I provide an independent editorial perspective on the decisions that matter—from venue concept to content strategy.

    • One-on-one industry consultations for operators, PR agencies and media brands

    • Pre-opening consultancy—sense checking your concept before launch

    • Food and beverage program feedback and direction

    • Menu development input—structure, pricing and dish selection

    • Venue concept and positioning advice

    • Design and atmosphere advisory

    • Front of house and service experience review

  • From long-form features to brand copywriting, I produce content that is clear, considered and worth reading. I have written for and edited some of Australia's leading hospitality and lifestyle publications, and I bring that editorial standard to every project.

    • Short- and long-form feature writing

    • Brand copywriting

    • Ghostwriting

    • Newsletter and editorial program development

    • Content ideation and strategy

    • Subediting and proofreading

    • MC and event hosting

Work with me

Based in Sydney and available for projects across Australia.

To discuss your requirements, email annabelle@annabellecloros.com.au

Work with me