hospitality pr & editorial strategy
strategic communications for restaurants, cafes, bars and hotels
I’m a Sydney-based freelance hospitality content specialist and publicist with over 14 years of media experience.
As the former managing editor of Hospitality magazine and deputy editor of Grand Designs Australia, I have worked across both trade and consumer brands.
Now, I collaborate with businesses on press strategy, media outreach, content creation and storytelling, helping them say something worth writing and reading about.
I also publish Service, Please! a weekly newsletter covering Australia’s restaurant industry.
I am available for content strategy, PR campaigns, one-on-one industry consultations and editorial commissions. If you’re an operator or brand looking for a hospitality media specialist, let’s talk.

A woman with long dark hair, dressed in black, sitting at a round wooden table in a dimly lit restaurant or cafe with wooden decor and hanging round lights.

Services

- Press releases
- Brand positioning
- Media outreach and relationship management
- Key personnel biographies
- Story angle development
- Photography management, shoot direction and image selection
- Website copy (newsletters, about us, etc)
- Video series ideation and direction
- Social media account management
- One-on-one industry consultations (operators, PR agencies, media brands)
- Food and beverage program feedback and direction
- Pre-opening consultancy—sense checking the concept before launch
- Design and atmosphere advisory
- Front of house and service experience review
- Venue concept and positioning advice
- Menu development input—structure, pricing, dish selection
- Short- and long-form features
- Brand copywriting
- Subediting and proofreading
- MC and event hosting
- Newsletter and editorial program development
- Ghostwriting
- Content ideation