hospitality *

Design *

architecture *

hospitality * Design * architecture *

editor, journalist + copy writer
Hi! I’m Annabelle. I’m a Sydney-based freelance content specialist focused on hospitality, architecture and design. I also run the hospitality newsletter Service, Please! on Substack.
I work with brands, studios and publications to develop clear narratives and deliver strategic content.
My work spans long-form editorial, brand storytelling, media strategy and campaigns for businesses in Australia. With experience across print and digital platforms, I help clients with freelance writing, media strategy and content development.

A woman with long dark hair, dressed in black, sitting at a round wooden table in a dimly lit restaurant or cafe with wooden decor and hanging round lights.

Services

- Short- and long-form features
- Brand copywriting
- Subediting and proofreading
- Event representation
- Press releases
- Brand positioning
- Key personnel biographies
- Story angle development
- Photography management, shoot direction and image selection
- Website copy (blogs, about us, etc)
- Video ideation and direction
- Social media account management