about me
I’m Annabelle Cloros, a Sydney-based journalist, editor and hospitality industry commentator with over 14 years of media experience.
I spent eight years as managing editor of Hospitality magazine, Australia’s leading foodservice trade title, where I covered everything from independent cafe culture to fine dining, food and beverage trends, and the business of running a restaurant. Before that, I was deputy editor of Grand Designs Australia, giving me a rare dual perspective across both trade and consumer publishing.
I've interviewed some of Australia’s most respected chefs and restaurateurs, covered the industry through some of its most challenging periods and developed a deep understanding of what makes a hospitality business succeed.
That knowledge is what I bring to every project I take on.
I care deeply about Australian hospitality and the people who work in it, which is why I write about it with honesty rather than just enthusiasm.
When I’m not writing or consulting, you’ll find me eating out, usually snapping a photo or taking notes for a future Substack post.
What I do
I now work independently, offering a range of editorial, press and consultancy services to hospitality operators, PR and communications businesses, and media brands across Sydney and Australia.
My work sits at the intersection of editorial thinking and commercial strategy. I help businesses say something worth reading, tell stories that resonate, and navigate a media landscape that is changing faster than ever.
I also publish Service, Please! on Substack, a weekly newsletter covering Australia's restaurant industry through an honest, considered lens. In just over a month since launch, it has built an engaged audience of hospitality insiders, operators, food writers and industry professionals.
why work
with me
There are plenty of content writers and PR consultants. There are very few people who have spent 14 years inside the Australian hospitality media industry—editing, writing, commissioning and publishing—and who now work independently with the operators and brands they've spent a career covering.
I understand both sides of the relationship between media and industry. I know what journalists look for, how press releases get read, what makes a story compelling and what gets ignored. And I know the hospitality industry itself—the economics, the culture, the people and the pressures—in a way that takes years to develop.
That perspective is what makes my work different.
Want to work together? I'd love to hear from you.
Get in touch at annabelle@annabellecloros.com.au